Sabah Travel · Paid media
Performance overview
Showing 12 Apr 2026 → 11 May 2026 · vs 13 Mar 2026 → 11 Apr 2026 · data current through Monday, 11 May 2026
Bookings claimed by ads
55
↑ 1733.3% vs prev
Total ad spend
RM 3,365
↑ 737.5% vs prev
RM 1,757 Google · RM 1,608 Meta
Cost per booking
RM 61.19
↓ 54.3% vs prev
Spend ÷ bookings claimed
What's working
Best performers — most bookings.
sabah tour package
Google Explore Sabah 2026 — Search SG · AG09 Sabah General
2
RM 5.87 each
snorkeling kota kinabalu
Google Explore Sabah 2026 — Search MY · AG03 Island Hopping
2
RM 8.19 each
sabah travel package
Google Explore Sabah 2026 — Search MY · AG09 Sabah General
2
RM 11.05 each
island hopping kota kinabalu
Google Explore Sabah 2026 — Search MY · AG03 Island Hopping
2
RM 24.90 each
sunset cruise kota kinabalu
Google Explore Sabah 2026 — Search MY · AG01 Sunset Cruises
1
RM 23.43 each
What we're looking at
Spending without bookings yet.
2026-gnb-tourist
Meta 2,636 clicks · 0 bookings
RM 574
spent
YouTube Shorts — Sabah Travel 2026
Google 60 clicks · 0 bookings
RM 343
spent
ST Serindit Poring RM99 Promo_13 Apr 2025_MY Campaign
Meta 1,269 clicks · 0 bookings
RM 240
spent
Booking trend
Daily bookings on your website (all sources, last 60 days).
Daily ad spend
Google + Meta combined, last 60 days.
Google vs Meta
Each platform counts in its own way — don't add the bookings together.
Google Ads
18 bookings claimed
RM 1,757 spent
Reaches people searching Google for tours.
See Google detail →Meta Ads
37 purchases claimed
RM 1,608 spent
Reaches people scrolling Facebook + Instagram.
See Meta detail →Notes on these numbers
- • Data current through Monday, 11 May 2026. Refreshes every morning at 6 AM Jakarta time, on a 30-day rolling window.
- • Yesterday and today's numbers are still settling. Google and Meta back-attribute bookings to the original ad click for up to 7 days (Meta offline data, up to 28 days). Expect the last week's CPA and booking counts to move slightly each day until the period stabilises.
- • Same booking can be claimed by Google AND Meta. Both platforms count a sale if their ad touched the buyer. We don't add the two channel numbers as if they're unique customers.
- • Booking value isn't yet passed to ad platforms. We report cost-per-booking (CPA), not ROAS. This unlocks once your dev team passes purchase value through GTM.
- • Travel is a slow-decision purchase. Many ad clicks become bookings days later through a different visit — same-session conversion under-counts ads' true contribution.