Google Analytics (GA4)
Website behaviour & traffic
Showing 28 Apr 2026 → 11 May 2026 · vs 14 Apr 2026 → 27 Apr 2026 · data current through Monday, 11 May 2026
Where the sessions came from
Every channel that drove traffic to the site in this period.
| Channel | Sessions | Users | % of total |
|---|---|---|---|
| Organic Search | 12,071 | 9,209 | 39.9% |
| Unassigned | 5,104 | 4,158 | 16.9% |
| Paid Social | 4,405 | 4,092 | 14.5% |
| Direct | 4,078 | 3,152 | 13.5% |
| Paid Search | 2,075 | 1,732 | 6.9% |
| Referral | 1,586 | 1,209 | 5.2% |
| Organic Social | 649 | 579 | 2.1% |
| Cross-network | 202 | 200 | 0.7% |
| Organic Shopping | 64 | 20 | 0.2% |
| Display | 42 | 13 | 0.1% |
| Paid Other | 12 | 9 | 0.0% |
Conversion funnel
From every visitor through to a completed booking. Numbers are from GA4 events — same buyer can show up across multiple visits.
In plain English: out of every 30,288 people who visited the site, 2,967 clicked Book Now, 338 reached payment, and 176 actually completed a booking.
This is all-traffic — paid + organic + direct + referrals together. To slice the funnel by specific campaign or paid source, we'd need a separate GA4 pull with the campaign dimension on each event (~30 min addition next session).