Google Analytics (GA4)
Website behaviour & traffic
Showing 5 May 2026 → 11 May 2026 · vs 28 Apr 2026 → 4 May 2026 · data current through Monday, 11 May 2026
Where the sessions came from
Every channel that drove traffic to the site in this period.
| Channel | Sessions | Users | % of total |
|---|---|---|---|
| Organic Search | 5,775 | 4,360 | 37.0% |
| Paid Social | 3,055 | 2,840 | 19.6% |
| Unassigned | 2,644 | 2,191 | 17.0% |
| Direct | 2,061 | 1,619 | 13.2% |
| Paid Search | 1,011 | 821 | 6.5% |
| Referral | 550 | 385 | 3.5% |
| Organic Social | 284 | 257 | 1.8% |
| Cross-network | 182 | 181 | 1.2% |
| Display | 20 | 4 | 0.1% |
| Organic Shopping | 10 | 4 | 0.1% |
| Paid Other | 3 | 2 | 0.0% |
Conversion funnel
From every visitor through to a completed booking. Numbers are from GA4 events — same buyer can show up across multiple visits.
In plain English: out of every 15,595 people who visited the site, 1,381 clicked Book Now, 111 reached payment, and 71 actually completed a booking.
This is all-traffic — paid + organic + direct + referrals together. To slice the funnel by specific campaign or paid source, we'd need a separate GA4 pull with the campaign dimension on each event (~30 min addition next session).